Cookies policy

Last update: January 2025

1. Introduction
This Cookie Policy applies to all users of the medanima.ro website. The information set out below is intended to inform users of this website about the placement, use and management of cookies by the site administrators in the context of users’ browsing on this website.

2. What are cookies?
We use the term “cookies” to refer to cookies and similar technologies through which information can be collected automatically.
An “Internet Cookie” (also known as a “browser cookie” or “HTTP cookie” or “cookie”) is a small file made up of letters and numbers that will be stored on a user’s computer, mobile device or other equipment through which the internet is accessed.

Cookies are installed by the request issued by a web server to a browser (eg: Internet Explorer, Firefox, Chrome). Once installed, cookies have a fixed lifetime, remaining “passive”, in the sense that they do not contain software, viruses or spyware and will not access information on the hard drive of the user on whose equipment they were installed.

Thanks to cookies, the website remembers your actions and preferences (login, language, font size and other display preferences) for a period of time. This saves you having to re-enter them each time you return to the website or navigate from one page to another.

A cookie is made up of two parts:
– the name of the cookie; and
– the content or value of the cookie.
Technically, only the web-server that sent the cookie can access it again when a user returns to the web page associated with that web-server.

Cookies may also contain personal data, specifically the IP address of your device used to access this website. We therefore only store cookies if you have explicitly allowed this in the cookie settings on our website. You can revoke your consent to the use of cookies at any time, with effect for the future, by adjusting the security settings of your browser.

The exception is cookies that are essential from a technical point of view for the operation of our Internet pages. Without them you cannot visit or navigate our website. Therefore, these cookies are generally enabled by default. Also, the ability to generally disable cookies in your browser. at any time. This prevents cookies from being stored on your device. In this regard, we draw attention to the fact that the general deactivation of cookies may lead to malfunctions regarding the use of our Internet pages.

3. For what purposes cookies are used through this website:
Cookies are used to provide users of this website with a better browsing experience and services tailored to the needs and interests of each individual user, namely:

• improving the use of this website, including by identifying any errors that occur while visiting/using it by users;
• providing anonymous statistics on how this website is used to the medanima.ro administrator, as the owner of this website;
• collecting anonymized marketing information about page visitors and their preferences regarding the content visited on our website, in order to provide them with relevant and engaging advertising based on referrals.

Based on the feedback sent through cookies in relation to how this website is used, the medanima.ro administrator can adopt measures to make this website more efficient and accessible for users.

Thus, the use of cookies allows the memorization of certain settings/preferences established by the users of this website, such as the language in which a website is viewed.

4. What is the lifetime of cookies?
The lifetime of cookies can vary significantly, depending on the purpose for which it is placed. There are the following categories of cookies which also determine their lifetime:

• Session Cookies – A “session cookie” is a cookie that is automatically deleted when the user closes their browser.
• Persistent or Fixed Cookies – A “persistent” or “fixed cookie” is a cookie that remains stored on the user’s terminal until it reaches a certain expiration date (which may be minutes, days or years in the future) or until to its deletion by the user at any time through the browser settings.

5. What are third party cookies?
Certain sections of content on the website may be provided through third parties, i.e. not by the medanima.ro administrator, in which case these cookies are referred to as third party cookies.
Third party cookie providers must also comply with the data protection rules and Privacy Policy available on this website.
These cookies may come from the following third parties: Google Analytics, Facebook, Google Ads.

More information about Google Analytics’ use of cookies can be found here:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=ro

Google Inc., the provider of the tools used to analyze the traffic and performance of this site is an ISO 27001 certified company in Information Security Management. More information about Google Inc. certification can be found here:
https://support.google.com/analytics/answer/3407084?hl=en

More details about Google Analytics can be found here:
https://www.google.com/analytics/#

6. What cookies are used through this website:
By using/visiting the website the following cookies may be placed:

a. Website performance cookies;
b. User analysis cookies;
c. Cookies for advertising;

a. Performance / Necessary Cookies
With this type of cookies, the preferences of the user of this website are saved, so that setting the preferences again in the case of a subsequent visit to the website is no longer necessary. They make the website functional, so deactivating these cookies would prevent the normal functioning of the website.

b. User analysis / statistical cookies
These cookies inform us whether a particular website user has visited / used this website before. These cookies are used for statistical purposes only.In order to analyze the traffic and performance of this website, we use the tools offered by Google Analytics provided by Google Inc (“Google”), which involves the installation and storage of the cookies identified below within this document.

c. Cookies for advertising
These cookies make it possible to find out whether a user viewed an online advertisement, its type and the time elapsed since viewing the respective advertising message. As such, such cookies are used for online advertising targeting. These cookies are anonymous, storing information about the content viewed, not about the users.

Cookies for advertising are placed by our advertising partners and their advertising servers in the device used to access this site. These cookies enable online advertising platforms such as Google Ads and Facebook Ads Manager to gather information about user visits to our site and others, so that it can then offer advertising correlated with the user’s interests and needs. We also use these cookies with the aim of creating and serving relevant advertising campaigns adapted to the user’s interests and needs.

7. What type of information is stored and accessed through cookies?
Cookies store information in a small text file that allows the browser to be recognized. This website recognizes the browser until the cookies expire or are deleted. The information retained by the cookie files does not allow the identification of the user as a person.

Data collected through cookies are transferred:
– to the following categories of recipients: visitors to this site, representatives of Med Anima, other natural or legal persons in contractual relations with Med Anima, as well as Google (Analytics, Tag Manager, Ad Manager) and Facebook.
– to the following states in the EU/EEA or outside the EU/EEA mentioned at the following addresses:
Google
https://www.google.com/about/datacenters/inside/locations/index.html
Facebook
https://code.facebook.com/posts/392743124493876/2017-year-in-review-data-centers/
https://www.facebook.com/policies /

8. Customizing your browser settings for cookies
If the use of cookies is not intrusive and the computer or technical equipment used for browsing this website is used only by you, long expiry times can be set for storing your browsing history.
If the computer or technical equipment used for browsing this website is used by several people, the setting for deleting individual browsing data each time the browser is closed can be considered.

9. How can cookies be turned off?
Disabling or refusing to accept cookies can make this website difficult to visit and may limit the usability of the website.
Users can configure their browser to reject cookies or to accept cookies from a particular website.
All modern browsers offer the possibility to change cookie settings. These settings can usually be accessed in the “options” section or “preferences” menu of your browser.
However, refusing or disabling cookies does not mean that you will no longer receive online advertising – only that it will not be tailored to your preferences and interests, as evidenced by your browsing behavior.

To understand these settings, the following links may be useful:

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari
For any further questions about how cookies are used through this website, please contact: office@medanima.ro